Using lean to gain a competitive advantage

NOTES FROM THE GEMBA – In the web marketing world, a competitive advantage is a matter of life and death for businesses. The author meets a firm that has been leveraging lean to gain one.
Lean management at Neo@Ogilvy

Applying lean principles to digital marketing

FEATURE – With lean thinking, Madrid-based Neo@Ogilvy is hoping to create a stronger connection with customers, thus learning to create value for them and redefining the overall purpose of marketing.
boaz tamir customer value

Customer value: the only way for a firm to ensure success

OPINION – Managers and investors are starting to understand that, in the long term, a company's success is built on value for the customer and not on marketing manipulations.