FEATURE – What role does packaging play when it comes to marketing a product? The author discusses “lean packaging” and shares the example of an Italian toilet paper maker.
FEATURE – Using lean marketing principles, an entrepreneur in southern Italy was able to pivot from a potentially bad investment and create a unique customer experience instead.
CASE STUDY – Have you ever considered how Lean Thinking could apply to politics? The author explains how the result of a mayoral race in southern Italy was ultimately determined by the lean approach adopted by one of the candidates.
FEATURE – Tools and framework help us to bring lean principles to life and act on our strategies. The author introduces the Lean Marketing Canvas.
FEATURE – No organization can expect to survive without a sound marketing strategy. The author outlines the main elements and advantages of a lean marketing approach.
FEATURE – The restaurant business has always been tough, but Covid-19 is now presenting it with new challenges. The author shares a few lean practices that can help restaurants develop competitiveness.