Jeff Gothelf

Managing digital product teams to outcomes instead of output

FeaturesJun 13, 2017

FEATURE – A traditional output-based mindset is not appropriate in the digital world. In this piece, the author explains why digital product teams should be managed to outcomes, instead.

How to use lean UX principles

InterviewsNov 20, 2014

Jeff Gothelf

INTERVIEW - In our search for the perfect solution, we often seem to ignore the user's needs. Jeff Gothelf explains why this is nonsense and what lies at the heart of the Lean UX software development methodology.

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Jeff Gothelf

Managing digital product teams to outcomes instead of output

How to use lean UX principles