Jeff Gothelf

Jeff Gothelf outcome digital teams

Managing digital product teams to outcomes instead of output

FEATURE – A traditional output-based mindset is not appropriate in the digital world. In this piece, the author explains why digital product teams should be managed to outcomes, instead.
lean ux jeff gothelf

How to use lean UX principles

INTERVIEW - In our search for the perfect solution, we often seem to ignore the user's needs. Jeff Gothelf explains why this is nonsense and what lies at the heart of the Lean UX software development methodology.