Rodrigo Aquino

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    string(1476) "Improvement methodologies have been used in the software world for a very long time, with approaches like Agile and Lean digital methodology playing a key role in speeding up the development of digital products. Agile principles and ideas - like Scrum and its way of structuring teams and organizing the work - have found their ways into many a lean company. Lean digital thinking and the Toyota Production System, in turn, have greatly influenced the development of these approaches.

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The world of startups and entrepreneurship has also drawn a lot of inspiration from lean management. Eric Ries' best-selling book The Lean Startup offers a framework for quick experimentation and validation of learning that is often viewed as an interpretation of lean's PDCA cycle - and the very idea of involving the customer at different stages of the process clearly reminds of the fundamental lean idea of listening to the Voice of the Customer.

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Lean Digital is the methodology by which companies apply lean principles to the development process of new digital products.

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