Rodrigo Aquino

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The world of startups and entrepreneurship has also drawn a lot of inspiration from lean management. Eric Ries' best-selling book The Lean Startup offers a framework for quick experimentation and validation of learning that is often viewed as an interpretation of lean's PDCA cycle - and the very idea of involving the customer at different stages of the process clearly reminds of the fundamental lean idea of listening to the Voice of the Customer.

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Lean Digital is the methodology by which companies apply lean principles to the development process of new digital products.

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