lean marketing

Lean management at Neo@Ogilvy

What a lean digital marketing agency look like

FEATURE – With lean thinking, Madrid-based Neo@Ogilvy is hoping to create a stronger connection with customers, thus learning to create value for them and redefining the overall purpose of marketing.
Lean cities interview

Can lean thinking transform our cities?

SEEN FROM OTHERS – Another interview in our series on how lean is perceived from the outside. This month we talk to an urban strategist to see if and how lean can contribute to transforming our cities.
Terry O'Donoghue profile lean dealerships

Terry O’Donoghue brings lean management to car dealerships

PROFILE - Three decades in Toyota South Africa and an ability to see the value stream as a whole are helping Terry O'Donoghue, COO of Halfway Toyota, to bring lean thinking to a chain of car dealerships.