FEATURE – What role does packaging play when it comes to marketing a product? The author discusses “lean packaging” and shares the example of an Italian toilet paper maker.
FEATURE – Using lean marketing principles, an entrepreneur in southern Italy was able to pivot from a potentially bad investment and create a unique customer experience instead.
CASE STUDY – Have you ever considered how Lean Thinking could apply to politics? The author explains how the result of a mayoral race in southern Italy was ultimately determined by the lean approach adopted by one of the candidates.
FEATURE – No organization can expect to survive without a sound marketing strategy. The author outlines the main elements and advantages of a lean marketing approach.
FEATURE – With lean thinking, Madrid-based Neo@Ogilvy is hoping to create a stronger connection with customers, thus learning to create value for them and redefining the overall purpose of marketing.
PROFILE - Three decades in Toyota South Africa and an ability to see the value stream as a whole are helping Terry O'Donoghue, COO of Halfway Toyota, to bring lean thinking to a chain of car dealerships.