lean marketing

Lean management at Neo@Ogilvy

What a lean digital marketing agency look like

FEATURE – With lean thinking, Madrid-based Neo@Ogilvy is hoping to create a stronger connection with customers, thus learning to create value for them and redefining the overall purpose of marketing.
Terry O'Donoghue profile lean dealerships

Terry O’Donoghue brings lean management to car dealerships

PROFILE - Three decades in Toyota South Africa and an ability to see the value stream as a whole are helping Terry O'Donoghue, COO of Halfway Toyota, to bring lean thinking to a chain of car dealerships.