FEATURE – What does it really mean to listen to the “voice of the customer”? This article discusses how lean marketing can help us to truly understand customer value and, therefore, increase our sales.
FEATURE – What role does packaging play when it comes to marketing a product? The author discusses “lean packaging” and shares the example of an Italian toilet paper maker.
FEATURE – The author discusses two ways in which people can work together in a group – a team or a gang – and explains why you will need both at one time or another in your lean transformation.
FEATURE – No organization can expect to survive without a sound marketing strategy. The author outlines the main elements and advantages of a lean marketing approach.
FEATURE – It is a common misconception that our work is too unpredictable to fit into a standardized approach. The author debunks this myth.
PROFILE - Three decades in Toyota South Africa and an ability to see the value stream as a whole are helping Terry O'Donoghue, COO of Halfway Toyota, to bring lean thinking to a chain of car dealerships.