What lean marketing teaches us about packaging
FEATURE – What role does packaging play when it comes to marketing a product? The author discusses “lean packaging” and shares the example of an Italian toilet paper maker.
lean sales
Do you run a team or a gang?
FEATURE – The author discusses two ways in which people can work together in a group – a team or a gang – and explains why you will need both at one time or another in your lean transformation.
Why lean marketing is the future
FEATURE – No organization can expect to survive without a sound marketing strategy. The author outlines the main elements and advantages of a lean marketing approach.
Predictable vs unpredictable work
FEATURE – It is a common misconception that our work is too unpredictable to fit into a standardized approach. The author debunks this myth.
Terry O’Donoghue brings lean management to car dealerships
PROFILE - Three decades in Toyota South Africa and an ability to see the value stream as a whole are helping Terry O'Donoghue, COO of Halfway Toyota, to bring lean thinking to a chain of car dealerships.