Lean marketing and the voice of the customer
FEATURE – What does it really mean to listen to the “voice of the customer”? This article discusses how lean marketing can help us to truly understand customer value and, therefore, increase our sales.
lean sales
What lean marketing teaches us about packaging
FEATURE – What role does packaging play when it comes to marketing a product? The author discusses “lean packaging” and shares the example of an Italian toilet paper maker.
Do you run a team or a gang?
FEATURE – The author discusses two ways in which people can work together in a group – a team or a gang – and explains why you will need both at one time or another in your lean transformation.
Why lean marketing is the future
FEATURE – No organization can expect to survive without a sound marketing strategy. The author outlines the main elements and advantages of a lean marketing approach.
Predictable vs unpredictable work
FEATURE – It is a common misconception that our work is too unpredictable to fit into a standardized approach. The author debunks this myth.
Terry O’Donoghue brings lean management to car dealerships
PROFILE - Three decades in Toyota South Africa and an ability to see the value stream as a whole are helping Terry O'Donoghue, COO of Halfway Toyota, to bring lean thinking to a chain of car dealerships.