LPPD

FEATURE - In this article, taken from LEI's Design Brief, Jim Morgan talks about the often-overlooked topic of building quality into new products. Learn how a customer-centric approach in development can prevent costly rework and build lasting trust.

SERIES – The authors discuss the third of six elements in their process development model – Converge – using experiments to test key aspects of different ideas, while objectively working towards a single design concept slated for refinement and implementation.