Case studies

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    string(12) "Lean Digital"
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    string(1476) "Improvement methodologies have been used in the software world for a very long time, with approaches like Agile and Lean digital methodology playing a key role in speeding up the development of digital products. Agile principles and ideas - like Scrum and its way of structuring teams and organizing the work - have found their ways into many a lean company. Lean digital thinking and the Toyota Production System, in turn, have greatly influenced the development of these approaches.

Lean Digital is the methodology by which companies apply lean principles to the development process of new digital products.

The world of startups and entrepreneurship has also drawn a lot of inspiration from lean management. Eric Ries' best-selling book The Lean Startup offers a framework for quick experimentation and validation of learning that is often viewed as an interpretation of lean's PDCA cycle - and the very idea of involving the customer at different stages of the process clearly reminds of the fundamental lean idea of listening to the Voice of the Customer.

Despite this great level of cross-contamination, however, a disconnect still exists between the world of 'traditional lean' and that of young, digital companies. A few pioneering organizations such as softrware company Theodo are trying to bridge that gap by solidly applying lean thinking to their digital work. This is a new frontier for lean thinking."
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    string(1637) "While lean government and lean healthcare technically fall under this category, we consider lean service organizations to be those operating in areas like call centers, retail, hotels, restaurants, offices, banking, and so on. In such environments, there is a direct interaction with the customer, which should be seen as an opportunity to get real-time feedback on our service rather than a nuisance we have to deal with (if you have ever spoken with a customer care representative, you know what this means).

A common problem that practitioners trying to bring lean to services encounter is the difficulty to identify “the work” – whereas in manufacturing the product is in front of everyone’s eyes, in service organizations it is often hidden behind paperwork or a computer screen. Once the work is clearly visible, however, the opportunities for improvement are plentiful. To date, we have seen thousands of organizations striving to lean out the service they provide customers: from restaurants chains in the United States and China to a group of bakeries in Barcelona, from call centers to hotels, the application of lean services ideas can have an extraordinary impact on our economies. Especially if we consider that the service industry accounts for more than three-fifths of the global GDP and employs more than one-third of the global workforce.

Lean thinking is naturally a fit for the service industry, because of its focus on constantly delighting customers and on providing them with value-adding products."
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