Planet Lean: The Official online magazine of the Lean Global Network
A CEO shows us the Obeya room in his hospital

A CEO shows us the Obeya room in his hospital

Carlos Frederico Pinto
November 15, 2017

VIDEO - The CEO of a cancer center in Brazil gives us a tour of the their obeya room, taking us through their strategy deployment and explaining how it supports their mission of reducing the burden of cancer.


Gemba guide: Carlos Frederico Pinto, CEO, Instituto de Oncologia do Vale - São José dos Campos, Brazil


Our obeya is something of a "living room" - it constantly evolves as the problems we face change. It is from the "Green Room" that we monitor our performance, track metrics, devise our strategy and then deploy it across the business.

Check out the video below, in which I show you the visual management boards we use and explain how the room works.


THE GEMBA GUIDE

Carlos Frederico Pinto photograph
Carlos Frederico Pinto is the CEO of Instituto de Oncologia do Vale, in Brazil

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Transforming logistics: the lean journey at GE Appliances
April 2, 2025
Transforming logistics: the lean journey at GE Appliances

INTERVIEW – Learn how Lean Thinking helped GE Appliances improve performance, develop people, and build a resilient, customer-focused, and learning-driven organization.

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Stand there first
April 21, 2026
Stand there first

MY AHA MOMENTS – Opening a reflective new series on his lean “aha” moments, the author recalls discovering the power of gemba observation to reveal hidden capacity without investment.

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Why national traits do not matter when it comes to lean
March 20, 2014
Why national traits do not matter when it comes to lean

OPINION - How often have you heard the sentence, “Lean can’t work here – this isn’t Japan”? Probably more than you can remember. Here’s why national traits are simply another excuse for a failed attempt to change.

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A 15-year journey of people engagement
January 30, 2020
A 15-year journey of people engagement

CASE STUDY – Here’s the story of a mature lean company from Michigan. The author tells us about Zingerman’s Mail Order’s lean transformation, their challenges and their successes.

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