Lean marketing and the voice of the customer
FEATURE – What does it really mean to listen to the “voice of the customer”? This article discusses how lean marketing can help us to truly understand customer value and, therefore, increase our sales.
lean and innovation
Supporting our growth with Lean Thinking
NOTES FROM THE GEMBA – The author visits the office of Theodo France and learns how the lean digital company is leveraging lean thinking and practice to support its ongoing growth – even through the pandemic.
A lean view on… strategic thinking
FEATURE – For many organizations, devising effective strategies remains a gap to fill and that’s something lean can help with. Michael Ballé discusses strategic thinking with our editor.
Bringing strategy into your digital transformation
FEATURE – In many organizations, strategy is often lacking from the digital transformation agenda. The authors provide insights into how value chains and Wardley Maps can assist.
What lean marketing teaches us about packaging
FEATURE – What role does packaging play when it comes to marketing a product? The author discusses “lean packaging” and shares the example of an Italian toilet paper maker.
Hope in lean nation
FEATURE – As 2020 finally draws to an end, our editor reflects on the year that was and discusses why the Lean Community is a such an important source of inspiration and hope.
The lean developer
FEATURE – How can digital companies develop a competitive edge in the "tech first" future? By using Lean Thinking to ensure continuous learning and transform the way coders think and work.
Customer satisfaction in Haidilao restaurants
CASE STUDY – How does a small food shop in Sichuan turn into a $30 billion chain with around 900 restaurants in several countries? By always going the extra mile for customers!
Can lean help with a brutal drop in sales?
FEATURE – With lockdowns enforced in many countries as Covid-19 continues to ravage the world, the authors discuss how Lean Thinking can help when the order book dries up.
Turning a cave into a museum with lean marketing
FEATURE – Using lean marketing principles, an entrepreneur in southern Italy was able to pivot from a potentially bad investment and create a unique customer experience instead.
Lean and the global Covid-19 vaccine race
CASE STUDY – Pall Corporation used lean product and process development principles to create the process to produce billions of doses of the Oxford/AstraZeneca vaccine for Covid-19 in record time.
The lean candidate
CASE STUDY – Have you ever considered how Lean Thinking could apply to politics? The author explains how the result of a mayoral race in southern Italy was ultimately determined by the lean approach adopted by one of the candidates.
A lean view on… the media
INTERVIEW – If we truly believe lean can change society, then we should use it as a lens through which to look into different aspects of our lives – even when those associations are hard to make. This month, we discuss the world of media.
Beyond exploitation – an alternative business system
FEATURE – The transformational power of Lean Thinking allows us to see it as a way to solve some of the world’s biggest problems. Dan Jones explains why it can represent an alternative to our exploitation-based system.
Lean turnaround – charting a new course
FEATURE – In business, the word “turnaround” refers to radical changes in the direction a company is moving toward. Here’s why Lean Thinking can increase the chances of success of such endeavors.
A tool for effective marketing strategies
FEATURE – Tools and framework help us to bring lean principles to life and act on our strategies. The author introduces the Lean Marketing Canvas.
The power of visual thinking
FEATURE – How does visual thinking practically help an organization? The author discusses three different ways in which it can be used to benefit a business and help it to improve itself.
Three strategies to reuse product knowledge
FEATURE – Developing new products faster than our competitors can make or break a company. The authors share three strategies to reuse our engineering knowledge and build a competitive advantage.