New book out now!

The Toyota Way of
Dantotsu Radical Quality Improvement
by Sadao Nomura


In Japanese, “dantotsu” means “extreme,” “radical,” or “unparalleled.” In this book, Sadao Nomura tells the story of the dramatic improvement he and his team achieved at Toyota Logistics & Forklift (TL&F).

Although TL&F seemed to be performing well, insiders knew that, as the founding company of the Toyota group, it needed to do better, especially in the quality performance of its global subsidiary operations. But improvement would not be easy in a company that already prided itself in its history as an exemplar in providing highest quality products and services. In 2006, TL&F requested assistance from Sadao Nomura. The initial request was for Mr. Nomura to support quality improvement in three global operations that had become part of TL&F through acquisition: US, Sweden, and France. Improvement was expected at these affiliates, but the radical nature of the improvement was not. The improvement activities were so powerful that they were also adopted at the parent operations in Japan. Over a period of almost ten years, the company with the name most associated with product quality experienced quality improvement unparalleled in its history.

Sadao Nomura joined Toyota Motor Corporation in Japan in 1965. In his career, he held various roles in manufacturing, quality assurance, suppliers support, and global operations. From 1993, as general manager of the Body Department at the Motomachi Plant, he promoted quality and productivity improvements that led to the best-ever new vehicle launch performance for the best-selling Cressida. Nomura also served as a quality improvement trainer for 13.5 years at Toyota factories in Indonesia, Australia and South Africa. He was president of TECHNOL EIGHT Co., Ltd. from 2002 to 2006. From 2006 to 2014, he led the “Dantotsu Quality Activities” as senior advisor for Toyota Logistics & Forklift.

Nomura-san’s new book is out! Read about the remarkable quality revolution he led at Toyota Material Handling sites and learn about the Dantotsu method in great detail.